Now that Apple has finished round one of its suit against Samsung for claims of patent infringement, we are likely to soon hear about the Chinese manufacturer of the Goophone 5 suing Apple for the same as Apple prepares to launch its sale of the iPhone 5. Samsung plans to appeal the decision in its case, saying it never attempted to steal anything from Apple’s phones.
Does Apple have the right to carelessly leak conceptual images and possible functionality ideas into the market for the purpose of pre-marketing and market feedback and be protected if other manufacturers elect to act on some of the ideas and information floated, beating Apple to the market? On September 12, Apple is expected to introduce its highly anticipated iPhone 5, but the company may find itself on the receiving end of a lawsuit., because what goes around comes around.
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The jury in the Apple-Samsung patent infringement case concluded that Samsung should pay Apple $1 billion in damages for ripping off features of Apple’s iPhone. This ruling is good for Apple, bad for Samsung and other Apple competitors, and terrible for consumers. More important is the precedent that this case sets. It supports companies profiting from trivial “feature patents.” One of the claims Apple made was that Samsung had infringed upon an Apple patent that covered a “rectangular” phone. Given that all smart phones are rectangular, will this patent force other manufacturer’s to rush forward stating “dibs on the xxxxxxx – shape”? Have patent offices lost their minds?
As for my smartphone, I want dibs on the cucumber shape, the big one for long distance service. And, I’m adding some personal social apps for private down time.
Some relatives say they remember when telephones were used for making calls. I would be fine if my cell phone was made simply for calling and texting. Otherwise, I just want to talk (with Skype option) and text on my phone without further invasion of my personal space; I don’t need to Tweet my life to everyone in real time. I could then have a smallish, separate hand-held microcomputer (maybe a 7” tablet) for every other conceivable application that my geek peers would like to create (e.g., social tools, Skype, games, movies, television, maps/gps and locator tools (businesses, places, people), business ranking sites, ebooks, ads and solicitations, email and internet search capability), so long as the hardware and these applications are not so often in beta form and obsolete by the next quarter. As for now, you can accomplish such an objective by purchasing an inexpensive cell phone for simple/limited use (dumb phone) and a small tablet.
All computers are only as reliable as their operating systems, the drivers of these digital devices. As you consider the manufacturers of these microcomputers (the smart phones and tablets), you should also carefully consider the operating systems. Although Apple pioneered digital entertainment, and the iPad’s iOS is a particularly reliable platform, the Android OS is already found on countless cell phones and netbooks. Android is open source, thereby allowing for a vast number of PC manufacturers to integrate it into their devices. Android is a lot more customizable than the iOS and therefore likely to become the Mac versus PC platform-Big Dog in the tablet industry.
Inexpensive cell phones are often older generation smart phones that you may choose to use by simply not activating many of their baseline features/applications. They are markedly price reduced simply because they are older models. So, excuse me sir, can you show me your dumb phones. I’ll buy a tablet later.
Many things could be on the horizon. The challenge is to determine where the manufacturers dare to move the market so as not to completely obliterated current revenue streams and still make significant product advances. Flat screen technology has advanced to increase the consumer product screen size to approximately 90 inches diagonally. Simulated 3D capabilities and internet connectivity are available. However, available content is not particularly impressive. As such, the advancement of technology towards a true Star Trek holodeck-type, full immersion experience is many years away. Some theaters in South Korea are presenting 3D theaters with motion seats and HVAC systems that release tempered, scented and alternatively pressured air into the theater to enhance the sensory experiences. However, these are far from personal units that can be purchased for home use.
For now, for the next 5 years consider staying relatively conservative, not overloading your electronics equipment collection with technologies that may be incompatible with those of the future, while the 3D computer/television industry figures out where it wishes to go.
A characteristic of marketing is the continuous movement of the script. There should be no opportunity for the target market to pause and reconsider the merits of the sales presentation(s). These products exist today as evolutionary progeny spawned from the inconvenience of the land line plus pager combinations, paper-based planners, and presentation portfolios. Initially used for security or the need to conveniently address business schedules and presentations, they have evolved dramatically. However, like all products, simply because they exist does not assure that it will function as promoted, nor that they will function safely (privately and securely). Moreover, with more than 800,000,000 applications on the market, there is no agent that has the ability to assess the effectiveness or safety of the enormous mass of these tools, hardware and software. Users continue to rush into the fray to purchase frequently evolving products that promise, if nothing else, to thoroughly entertain you. Just remember “I told you so” and that the knock-off “Pak Man” is not your grand dad’s “Pac Man”.
Enjoy your tools, but be safe. Don’t be the one that says “Pak Man” robbed me. Contact us.
Analyst Michael Gartenberg noted that customers were able to pre-order Apple’s new iPad — and the new iPad still sold out quickly and left a lot of demand for in-person sales. What’s also remarkable, he said, is the “trust that customers still have in Apple, since they’re willing to buy a product none of them have seen.”
I hope that they have plans to do something other than play games and watch movies.
Soon, 3D technology will make its way into handheld games. However, the manufacturer states that children of age 6 years and younger should not use the devices because of the risks to their developing eyes. The imagery techniques cause the eyes to strain in the process of interpreting simultaneous non-coalesced images. This is no less a problem for people already involved in 3D television viewing and gaming. However, because of the high-end cost of the 3D HD televisions and gaming computer systems, the numbers of persons at risk is currently low and the manufacturers diverse. For a single leading handheld device manufacturer, the reward/risk consideration is that of being first to the market with this type of product versus medical liability focused squarely upon their shoulders alone.
Consumers, do you wish to risk vision problems secondary to exposure to a very limited, synthetic 3D world simulation when you can go outside and see the glorious, real thing? We’re not sure these technologies deserve a “thumbs up” for style, content or anything else.
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